The Instyler is advertised to straighten, curl and style fast to give you a daily look that appears that you have spent hours in the bathroom getting ready. Purchasers of this product are actually quite content with it, stating that the Instyler really does provide the results that the infomercials claim. However, many people note that it does take awhile to learn how to use this product efficiently. At first, it will not seem like it takes less time to style, but after you become an expert it really is a shorter styling alternative. So do not expect this product to turn you into a pro-styler overnight. Like with anything, there is a learning curve.